LED BY DESIGN

DESIGNED WITH LOVE, CARE AND PASSION

Product design plays a leading role in our sustainability ambitions. Our design team are motivated by the growing interest, scope and need to make products that are better for the environment – as well as inclusive for our diverse range of global customers. We believe that aesthetics and ethics can be compatible and our design team is continually learning about the circular fashion economy – and looking for ways to put this into practice.

We also believe that, although our clothes aren’t going to change the world, the women who wear them can. Help us change the world! Join our movement for a better planet that’s better for people.

DESIGNED WITH LOVE, CARE AND PASSION

Product design plays a leading role in our sustainability ambitions. Our design team are motivated by the growing interest, scope and need to make products that are better for the environment – as well as inclusive for our diverse range of global customers. We believe that aesthetics and ethics can be compatible and our design team is continually learning about the circular fashion economy – and looking for ways to put this into practice.

We also believe that, although our clothes aren’t going to change the world, the women who wear them can. Help us change the world! Join our movement for a better planet that’s better for people.

We love a good quote ;)

THE END OF THROW-AWAY CULTURE?

As we listen to our global customers, and to each other, we hear the call for an end to the throw-away culture that has dominated some sectors of the fashion industry. We also know that many of our customers are on a budget and price is an important part of why they choose our brand. We aim to strike the right balance and, most of all, provide products with a market-leading ‘cost per wear’.

THE END OF THROW-AWAY CULTURE?

As we listen to our global customers, and to each other, we hear the call for an end to the throw-away culture that has dominated some sectors of the fashion industry. We also know that many of our customers are on a budget and price is an important part of why they choose our brand. We aim to strike the right balance and, most of all, provide products with a market-leading ‘cost per wear’.

We love a good quote ;)

 

MEET OUR DESIGN TEAM

Inspiration for design is gathered from many sources: media and culture trends, global fashion weeks, history and popular culture. Today, our designs are also influenced by both the opportunities and demands to make products that are better for the environment – and better for everyone.

 

MEET OUR DESIGN TEAM

Inspiration for design is gathered from many sources: media and culture trends, global fashion weeks, history and popular culture. Today, our designs are also influenced by both the opportunities and demands to make products that are better for the environment – and better for everyone.