DIVERSITY & INCLUSION

Diversity and inclusion have never been more important to our brand. Our commitment is both internal and external; how we recruit internationally for a brand that has a global customer base and how our marketing is executed to achieve our mission of ‘every woman being her most beautiful self’. The ‘what’ and the ‘how’: Our commitment also recognises that diversity represents what our team and marketing looks like and inclusivity represents how everyone is actually included.

INCLUSIVITY OF PEOPLE

For us to grow, we need the best people to help inspire our customers globally. We believe that inclusivity is key to true creativity and innovation. This is why at our headquarters 26 different nationalities work together every day in an inclusive and respectful culture. Differences in belief, origin and personal experience allow us to connect better with our customers, colleagues and the world. To ensure our team is as inclusive as possible we have established an Inclusivity Work Group that is committed to ensuring women of all ethnicities, body sizes, and levels of ability are seen and heard within the organization, and in how we present ourselves to the world. The Work Group is also working to make sure our recruitment process is inclusive and fair.

Take a look at our jobs site

INCLUSIVITY OF PEOPLE

For us to grow, we need the best people to help inspire our customers globally. We believe that inclusivity is key to true creativity and innovation. This is why at our headquarters 26 different nationalities work together every day in an inclusive and respectful culture. Differences in belief, origin and personal experience allow us to connect better with our customers, colleagues and the world. To ensure our team is as inclusive as possible we have established an Inclusivity Work Group that is committed to ensuring women of all ethnicities, body sizes, and levels of ability are seen and heard within the organization, and in how we present ourselves to the world. The Work Group is also working to make sure our recruitment process is inclusive and fair.

Take a look at our jobs site

INCLUSIVITY IN OUR MARKETING

We believe that showing and demonstrating diversity in our marketing will help create inclusivity. Our brand is open to everyone and it’s important that, as we continue our journey, our communication and advertising reflect this commitment. Our Inclusivity Work Group is committed to ensuring women of all ethnicities, body sizes, and levels of ability are included in campaign shoots, and that, for example, these women are properly catered for with the right specialists for their hair and skin-tone type.

INCLUSIVITY IN OUR MARKETING

We believe that showing and demonstrating diversity in our marketing will help create inclusivity.
Our brand is open to everyone and it’s important that, as we continue our journey, our
communication and advertising reflect this commitment. Our Inclusivity Work Group is
committed to ensuring women of all ethnicities, body sizes, and levels of ability are included in
campaign shoots, and that, for example, these women are properly catered for with the right
specialists for their hair and skin-tone type.

INCLUSIVITY IN PARTNERSHIPS:
HKM X DUCKIE THOT

For autumn 2020 we have chosen to collaborate with Sudanese-Australian Top Model Duckie Thot. As a Black woman, Duckie is a powerful spokesperson for inclusivity, and has helped shape our brand and campaign strategy. After beginning our collaboration in July 2019, this partnership became even more pertinent as the Black Lives Matter movement gathered momentum during 2020. As a Black woman working in the fashion industry, Duckie offered a unique and valuable perspective on how we at Hunkemöller could challenge ourselves and reach even further with our inclusivity strategy – so that women of all skin-tones feel empowered to embrace their uniqueness and live their most confident lives. Read more about the campaign and collaboration with Duckie here.

INCLUSIVITY IN PARTNERSHIPS:
HKM X DUCKIE THOT

For autumn 2020 we have chosen to collaborate with Sudanese-Australian Top Model Duckie Thot. As a Black woman, Duckie is a powerful spokesperson for inclusivity, and has helped shape our brand and campaign strategy. After beginning our collaboration in July 2019, this partnership became even more pertinent as the Black Lives Matter movement gathered momentum during 2020. As a Black woman working in the fashion industry, Duckie offered a unique and valuable perspective on how we at Hunkemöller could challenge ourselves and reach even further with our inclusivity strategy – so that women of all skin-tones feel empowered to embrace their uniqueness and live their most confident lives. Read more about the campaign and collaboration with Duckie here.

SUPPORTING INCLUSIVITY IN THE COMMUNITY 

In alignment with Duckie Thot we have made a donation to the organization ENAR (European Network Against Racism). Our HKM X Duckie Thot social media campaign will link directly to ENAR, inviting our followers and fans of Duckie to become involved in the movement and donate. The ENAR donations (made via HKM X Duckie Thot campaign) will go towards causes and projects that relate directly to empowering Black women.

Support ENAR here

SUPPORTING INCLUSIVITY IN THE COMMUNITY 

In alignment with Duckie Thot we have made a donation to the organization ENAR (European Network Against Racism). Our HKM X Duckie Thot social media campaign will link directly to ENAR, inviting our followers and fans of Duckie to become involved in the movement and donate. The ENAR donations (made via HKM X Duckie Thot campaign) will go towards causes and projects that relate directly to empowering Black women.

Support ENAR here

INCLUSIVE PRODUCT

We believe that every woman is beautiful and sexy in her own way. Our collections as a whole ensure we reflect the wide range of tastes and cultures we serve. This is where diversity means celebrating our differences. We also understand when diversity means there should be no difference, for example, to ensure the widest range of sizes are available and all sizes share the same price-point. Our design team also develops colour palettes for products that reflect differing skin tones – what can suit a pale skin may not suit darker skin tones.

INCLUSIVE PRODUCT

We believe that every woman is beautiful and sexy in her own way. Our collections as a whole ensure we reflect the wide range of tastes and cultures we serve. This is where diversity means celebrating our differences. We also understand when diversity means there should be no difference, for example, to ensure the widest range of sizes are available and all sizes share the same price-point. Our design team also develops colour palettes for products that reflect differing skin tones – what can suit a pale skin may not suit darker skin tones.

DIVERSITY OF THOUGHT

These are our values: Passionate, Inspiring, In-touch, Fun and Sexy. In 2020 we added Inclusive. It was a big reminder to all of us that however diverse our culture or our marketing, inclusivity can only be achieved when we listen, value and respond to all those that are part of our brand.

DIVERSITY OF THOUGHT

These are our values: Passionate, Inspiring, In-touch, Fun and Sexy. In 2020 we added Inclusive. It was a big reminder to all of us that however diverse our culture or our marketing, inclusivity can only be achieved when we listen, value and respond to all those that are part of our brand.