DIVERSITY & INCLUSION
Diversity and inclusion have never been more important to our brand. Our commitment is both internal and external; how we recruit internationally for a brand that has a global customer base and how our marketing is executed to achieve our mission of ‘every woman being her most beautiful self’. The ‘what’ and the ‘how’: Our commitment also recognises that diversity represents what our team and marketing looks like and inclusivity represents how everyone is actually included.
DIVERSITY OF PEOPLE
For us to grow, we need the best people to help us inspire our customers globally. We believe that diversity is key to true creativity and innovation. This is why at our headquarters 26 different nationalities work together every day in an inclusive and respectful culture. Differences in belief, origin and personal experience allow us to connect better with our customers, colleagues and the world.
DIVERSITY OF PEOPLE
For us to grow, we need the best people to help us inspire our customers globally. We believe that diversity is key to true creativity and innovation. This is why at our headquarters 26 different nationalities work together every day in an inclusive and respectful culture. Differences in belief, origin and personal experience allow us to connect better with our customers, colleagues and the world.
INCLUSIVITY – DIVERSITY OF THOUGHT
These are our values: Passionate, Inspiring, In-touch, Fun and Sexy. In 2020 we added Inclusive. It was a big reminder to all of us that however diverse our culture or our marketing, inclusivity can only be achieved when we listen, value and respond to all those that are part of our brand.
Our team love to have fun!
INCLUSIVITY – DIVERSITY OF THOUGHT
These are our values: Passionate, Inspiring, In-touch, Fun and Sexy. In 2020 we added Inclusive. It was a big reminder to all of us that however diverse our culture or our marketing, inclusivity can only be achieved when we listen, value and respond to all those that are part of our brand.
Our team love to have fun!
DIVERSITY IN PRODUCT
We believe that every woman is beautiful and sexy in her own way. Our collections as a whole ensure we reflect the wide range of tastes and cultures we serve. This is where diversity means celebrating our differences. We also understand when diversity means there should be no difference, for example, to ensure the widest range of sizes are available and all sizes share the same price-point. Our design team also develops colour palettes for products that reflect differing skin tones – what can suit a pale skin may not suit darker skin tones.
DIVERSITY IN PRODUCT
We believe that every woman is beautiful and sexy in her own way. Our collections as a whole ensure we reflect the wide range of tastes and cultures we serve. This is where diversity means celebrating our differences. We also understand when diversity means there should be no difference, for example, to ensure the widest range of sizes are available and all sizes share the same price-point. Our design team also develops colour palettes for products that reflect differing skin tones – what can suit a pale skin may not suit darker skin tones.
DIVERSITY IN OUR MARKETING
We believe that showing and demonstrating diversity in our marketing will help create inclusivity. Our brand is open to everyone and it’s important that, as we continue our journey, our communication and advertising reflect this commitment.
DIVERSITY IN OUR MARKETING
We believe that showing and demonstrating diversity in our marketing will help create inclusivity. Our brand is open to everyone and it’s important that, as we continue our journey, our communication and advertising reflect this commitment.