BRING SEXY BACK
In February 2016, we started ‘Bring Sexy Back’, a campaign in our Dutch stores which asked our customers to bring back their unwanted clothing, of all types, from any brand and in any condition. We, in turn, made sure these items were donated to people who really needed them and in return for every full bag of clothing we received, we offered a 10% discount voucher that can be used on one item from our stores.
Although our Bring Sexy Back campaigns do not run every day in every country, we also have processes in place to ensure returned items or products that can no longer be sold are donated to charities which then raise funds and place products back in the fashion circular economy. Here’s an example from Newlife.
Another example of how we support others to use waste products for good and help communities is our CEMBA mattress project, which helps flood refugees.